I have been working very hard at this business stuff.
So hard, using my time IN the business making sure that it is right, and authentic and REAL.
Then I spend (a lot of!) my time tossing around what to call myself. I’ve opted for a temporary name as the one that I want (my name) appears to have been purchased by some other Amy Madden (how dare she!)
The working IN my business is not NEARLY has hard as working ON the business, specifically what to call myself.
Working out what to call myself involves knowing WHO I AM and what I stand for, and getting that into a small set of words. Hopefully with my name intertwined into it so that people can remember me. It has meant I surely must know EVERY SINGLE detail and I have to somehow get that into my name.
Ive been agonising. I mean AGONISING.
Im driving my coach nuts. Im driving my partner NUTS. Im driving my friends NUTS.
Im googling, Im facebooking, Im searching web domain names with endless varieties.
Then I realised. I have a new Inner Critic.
Doesn’t that sting?!
It is possible to have an inner critic grow or reappear later in life, in response to a new situation.
This one is keeping me so very busy with this detail, that it has stopped me from doing the other important work that is required ON my business.
You know the stuff that will grow it into the success it deserves.
This critic is the resurgence of an old friend, I called her Silke Storyteller when I met her.
She keeps chattering on in the background like a tween, anxious to work out all the details ahead of time, so that she can avoid the catastrophe she is certain will befall us. She reminds me of all the other times that she feels I tried and failed, and is twittering about in a worried voice.
As soon as I recognised her, I called her out on her game.
I reminded Silke that her new job is to chatter on about how GREAT I am doing, and about how AWESOME the new steps are going to be. And to help me to chatter on to the listening people about how wonderful the programs I am dreaming into life are going to be.
With that conversation done, the name of my business became so much less important.
What became important was developing the next step in my business.